The kids who eat vegetables are the kids whose parents eat vegetables and whose parents buy and serve vegetables. They are the kids whose parents limit the serving size of other foods so that kids don’t fill up on the empty calories in rice, pasta, bread and starchy vegetables like corn, peas and potatoes.
Hiding vegetables by blending or juicing them into smoothies is a path some parents take. If kids are also exposed to a wide variety of cooked and raw vegetables, this is a nice way to boost nutrition, but it can never replace the ultimate nutrition kids get by eating vegetables chock full of fiber, micronutrients and phytochemicals.
Vegetables aren’t sweet or salty or fatty—the things humans crave. They are, however, tasty in their own way and loaded with great things. Vegetables are a discipline and a practice. They should be tried again and again and not hidden until they can be enjoyed. Don’t fight with kids. Provide an age-appropriate serving of rice, pasta, tortilla, naan, or baguette and let the child decide what other foods he or she is still hungry enough to eat.
Now for some pasta box math.
The pasta product shown says it has one serving of vegetables in 4 ounces.
A 2 ounce serving of dry pasta equals 1 cup of cooked pasta and 200 calories.
When cooked, 4 ounces of this pasta makes 2 cups cooked pasta with 400 calories.
A serving size of pasta for a children up to age 12 years is 1/2 cup.
A child who eats 1/2 cup of this pasta adds 1/4 serving of vegetables to his or her diet.
To get 1 serving of vegetables, a child must eat 2 cups of this pasta—which is 4 servings of carbohydrates and more than half the child’s daily allowance.
The ingredients list dried corn first followed by dried squash and dried carrot. Corn is another starchy carbohydrate, so this pasta is no way to add vegetables to the diet!
Hidden veggies? Very.
For more on advertising sleight of hand and the halo effect of making nutrition claims, check out the Center for Science in the Public Interest and their newsletter Nutrition Action here.